The Blockchain Revolution, What impact on Web Marketing?

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According to Web Marketer Neil Patel, social networks are the future of SEO. On these popular platforms capable of making a cat extremely viral content, the production of content on social networks occupies the web marketers as much as it concerns us. And it is not the thousands of content published on the web day after day that reassure us, to ensure a good SEO so we must go through a race to content published in computer graphics, image, or blog post.

So if I tell you that the future of web marketing will certainly not be without social networks, it does not teach you anything new, indeed it is already the case.

Okay, but if I tell you that it may not be these social networks that you know (and master) today that are in question, but that a real revolution is emerging on the canvas. No ? It still does not tell you anything?

This is normal, if you are not familiar with crypto-currencies, you have probably missed the rise in popularity of  Blockchain (or distributed ledger technology, DLT).


Blockchain, what is it?

In the beginning there were the crypto-currencies of which one of the most known bitcoin. During a transaction, represented virtually by a block, the information is divided into a multitude of data sent in different networks, once all this information validated one by one, the transaction is approved, and this block is added to a string so that the indelible proof of the transaction is preserved, and virtually buffered. Only after all these steps is the transaction made. One of the major assets of this technology is that it becomes very difficult to corrupt its security, the data being broadcast on multiple servers. Similarly, if one of the servers does not respond, the encrypted data would be sent to another server to be validated. In short, even if zero risk does not exist, Blockchain technology is still one of the safest. So far its use has been restricted to virtual currencies, but a World Government Summit report demonstrates many other possible applications. For the ConsenSys group that participated in this report the Blockchain would represent a revolution because of these factors:

– As in the Internet revolution, the Blockchain promises a world without borders. Its operation is intrinsically transnational, since the data is sent to different servers regardless of the location of departure.

– The independence of audits, and the indelible nature of transactions make it a real asset in terms of cyber security.

This is certainly what has influenced Singapore and Hong Kong to adopt this technology to reduce the risk of fraud for remittances, but also documents. We quickly understand then that the Blockchain could be an integral part of Smart Cities. An agreement between the companies ConsenSys, Blockstack Labs and Microsoft has already emerged in May to develop a technology called uPort Digital, and thus protect your identity. A discovery that could help prevent fraud, but also the loss of identity papers for refugees for example. No more paper documents to keep in binders, but only one decentralized and protected identity. And in this approach, transparency and independence of data, many applications have been devised by ConsenSys, whether in terms of autonomous transport, renewable energy, or health.

And the web marketing in all this? Remains an area where the use of data is often controversial: that of social networks. It is true that so far users have had little or no influence on the use of their data. So there were pros and cons, rejecting all appearances on these channels. Here again blockchain could revolutionize this sector by allowing their users to control their content and how it would be shared. Another good news, if these users are considered as the authors and owners of their content, if it becomes viral, the social platform could award them financial compensation. For Web Marketers, content being ROI could totally upset the way we produce, and share our content. If we take this revolution to all the areas pointed out in the World Government Summit’s report, it should completely change the way we understand technology, and therefore the way we consume.

By Audrey SIMON – GNANASEKARAN

Translated by G Durgairajan

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